In this video, we dive deep into the concept of Customer Acquisition Cost (CAC) and why it’s crucial for entrepreneurs, marketers, and business owners to understand. Drawing from my 20+ years of experience as a startup founder, I break down the CAC formula, explain its significance in long-term business growth, and offer actionable strategies to optimize your sales and marketing efforts. Whether you’re in the early stages of your startup or scaling up, this video will guide you through accurately calculating CAC, improving customer acquisition efficiency, and ensuring sustainable growth. Don’t miss out on the tips to avoid common mistakes that can impact your company’s profitability and scalability.

Key Topics Covered:

 • What is Customer Acquisition Cost (CAC)?
 • How to accurately calculate CAC.
 • The relationship between CAC and Customer Lifetime Value (LTV).
 • Common mistakes to avoid when calculating CAC.
 • Strategies to reduce CAC and improve business profitability.
 • Importance of understanding CAC in different customer segments.

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